SABR

The Inside Story on the Dodgers' Logo Tweaks

From SABR member Paul Lukas at Uni Watch on October 11, 2011:

A few weeks ago, while covering for me during one of my many recent absences, Phil Ticker-linked to an item about the Dodgers having made some very subtle alterations to their logo. A few readers expressed surprise about this news being buried in the Ticker, and reader R. Scott Rogers added, “I’m hoping there’s a lead interview by Paul about this in the near future.”

Way ahead of you, Scott. By the time that comment had been posted, I had already sent an inquiry to Dodgers art director Ross Yoshida, who I figured was the guy behind the logo adjustments. “Yep,” he replied, “my fingerprints are all over it.”

It took a little while for Ross to get permission to speak about all of this on the record. Now that he’s done so, here’s his commentary regarding the Dodgers’ logo tweaks.

Read the full article here: http://www.uni-watch.com/2011/10/11/dodgers-art-director-explains-logo-changes/

This page was last updated October 14, 2011 at 11:47 am MST.

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