Prospects, Promotions and Playoff Races: Do They Bring Fans to Minor League Games?
This article was published in the Fall 2013 Baseball Research Journal.
ABSTRACT Minor league baseball has undergone a resurgence, exemplified by record-setting attendance and a growing number of new ballparks. Much research has focused on factors that drive attendance. Chief among those factors is promotions, with numerous studies showing that giveaways and sponsored off-the-field activities at games can increase gate receipts. The quality of the team and the draw of the game itself may play a lesser role, at least at the minor league level. Research has also focused on spectator demographics (particularly sex and age) and their influence on baseball . . .
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