Prospects, Promotions and Playoff Races: Do They Bring Fans to Minor League Games?

By David C. Ogden, John Shorey and Kevin Warneke

This article was published in the Fall 2013 Baseball Research Journal.

ABSTRACT Minor league baseball has undergone a resurgence, exemplified by record-setting attendance and a growing number of new ballparks. Much research has focused on factors that drive attendance. Chief among those factors is promotions, with numerous studies showing that giveaways and sponsored off-the-field activities at games can increase gate receipts. The quality of the team and the draw of the game itself may play a lesser role, at least at the minor league level. Research has also focused on spectator demographics (particularly sex and age) and their influence on baseball . . .

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