Joe McCarthy B.F. Goodrich Advertisement
Description
A color slide of an advertisement for B.F. Goodrich tires featuring Joe McCarthy. In the main photograph, McCarthy is seen from the chest up and is pointing to his right with his left pointer finger at a tire near his head. He is wearing a blue suit and a red tie as he smiles at the camera. The caption underneath the photograph reads, "If you can tell which Athletes are best, you can tell which Tire is best:" over the main photograph is a white box with text that reads, "Joe McCarthy Famous baseball manager, says! "Look inside for inside proof" and "1 Nobody knows the value of teamwork better than Joe McCarthy, "It helped me win seven world championships, plus two major league and two triple-A minor league championships," says Joe. "And right inside a B.F. Goodrich tire I saw inside proof of the teamwork that makes BFG the best tire value." You can see it too - see ho B. F. Goodrich tire cords are precision spaced, sealed in live rubber, with no cross-threads. They're free to work together, in rythm, to give you Rythm Ride"!" There are two illustrations and two photographs cross the bottom of the advertisement. The first illustration shows five people dancing out of rhythm. Underneath, the caption reads, "2 Every tire has thousands of cords that flex as you ride. In most tires, these cords are out of rythm like the athletes above. That's because the cords are hampered by non-working cross threads." The second illustration shows five baseball players bending over with their left hand on the ground and their right hand high in the air behind them. The caption underneath reads, "3 Because no cross-threads hinder the action of B. F. Goodrich tire cords, they work in rythm like the athletes above. Carry impact from one to another, smother road shock, reduce wear, cushion bumps." The next image shows two thumbs of an unknown person pulling cords apart. The description underneath reads, "4 Note how cords of most tires are bunched and gapped by slender cross-threads. Result: weak spots, "slacker" cords, overworked cords. BFG cords, instead, are sealed in rubber, with uniform spacing and tension." The final image shows two thumbs pulling cords without separation. The description underneath reads, "5 Only B.F. Goodrich has the equipment and skills to give you "rythmie-flexing cords" in every tire for every need. Buy today. See your B. F. Goodrich dealer. The B .F. Goodrich Company, Akron, O."
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Picture Date
1950–1950