Morrison: The marketing of baseball
From Kate Morrison at Baseball Prospectus on February 28, 2017:
For an industry with no direct competitors, a brighter inside future than ever, and a very owner-and-league-friendly system of dispensing with profits, Major League Baseball sure seems convinced that they’re dying. And for a company publicly despairing, they don’t seem to have any understanding of what little things they could do to make life easier on themselves. Nowhere is this more apparent than in their seeming inability to move their marketing efforts into the 21st century.
No matter what kind of organization you run, from a small start-up to a multinational telecom, the fundamentals of the game are the same: How do you communicate your message to the people you want to reach? How do you determine who you want to communicate with? What image of yourself do you want to communicate?
These three questions are what it all boils down to. It is extremely easy to get lost in the day-to-day of marketing, in the buzz of new ideas and what’s “hot” at the moment. It’s more difficult to refine down to the fundamentals.
Read the full article here: http://www.baseballprospectus.com/article.php?articleid=31264
Originally published: March 1, 2017. Last Updated: March 1, 2017.