Clair: White Sox new season tickets are gorgeous works of art
From SABR member Michael Clair at MLB Cut4 on March 15, 2017:
While most ticket stubs end up in the trash or buried deep in your wallet — or are even non-existent as more and more fans use digital tickets — the White Sox season tickets for those in their premium seating sections would fit in quite nicely at at the Art Institute of Chicago.
That’s thanks to Gareth Breunlin, the club’s director of advertising and design services, and designer Todd Radom, who is responsible for many of the great logos and designs you know like the Brooklyn Cyclones, Washington Nationals and Los Angeles Angels.
Breunlin described the process of making 81 individual art pieces (one for every home game of the season) in a phone call with MLB.com. After meeting with the team’s resident archivist and realizing “how many beautiful things we have in our archive that really never see the light of day because they’re older,” Breunlin reached out to Radom to take that “old historical memorabilia to the next level using his artistic style and his look.”
Read the full article here: http://m.mlb.com/cutfour/2017/03/15/219468050/photos-todd-radom-designed-white-sox-season-tickets
Originally published: March 15, 2017. Last Updated: March 15, 2017.