1971 Winter Meetings Inset

This article was written by Mark Armour

This article was published in the

Baseball's Business: The Winter Meetings: 1958-2016Bird License

The Atlanta Braves were excited about the potential emergence of Ralph Garr, a speedy outfielder. As part of a campaign to recognize his speed, the Braves signed an agreement with Warner Brothers’ licensing agent, Licensing Corporation of America. The agreement made Garr the only major-league baseball player who could be called “Road Runner.”

According to Jay Emmett of Warner Brothers, “Our contract with the Braves makes Ralph the first licensed nickname to our knowledge anywhere in the world.”1



1 Richard Dozer, “‘Road Runner’ Garr Only Speedster with License,” Chicago Tribune, March 13, 1971: 3.

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