Baccellieri: Breaking down the Astros’ latest public relations meltdown

From Emma Baccellieri at Sports Illustrated on February 13, 2020:

It’s been more than three weeks since Houston Astros owner Jim Crane first assured the public that his team would apologize for its sign-stealing scandal. Today, at the start of spring training, baseball finally got to see that plan—a combined minute and a half of statements from third baseman Alex Bregman and second baseman José Altuve, who left immediately after, followed by statements from Crane and new skipper Dusty Baker, finished off with a question-and-answer session. At best, it read as awkward and stilted. At worst, it read … much worse.

Of course, this was always going to be a tricky situation to address in a substantial way. At a glance: Fans are frustrated, opposing teams and players are openly mad and additional information has been dripping out at a steady pace to drive consternation all winter. So was this handled egregiously on the Astros’ part, or was baseball always going to be left unsatisfied, no matter what was said here? We called a public relations expert to break it down.

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Originally published: February 13, 2020. Last Updated: February 13, 2020.