Lindbergh: The website that MLB couldn’t buy

From SABR member Ben Lindbergh at Grantland on August 27, 2015:

Aesthetically speaking, is one of the world’s least-interesting websites. It doesn’t take long to load, but that’s only because there’s nothing to see.


But what lacks in looks, it makes up in location: While the website itself is as worthless as it seems, the virtual real estate it occupies isn’t. Those few lines of text are like a dingy bodega blocking the path of a Manhattan high-rise developer: a bull’s-eye for the wrecking ball. For years, has been coveted by Major League Baseball, a company with billions of dollars at its disposal, as the would-be homepage of the league’s Minnesota team. And for years, MLB has been unable to buy it, because of brotherly love.’s strange story starts in 1994, a bad year for baseball. Mostly, it was bad because of the strike. But in retrospect, it was also bad because Morgan, Lewis & Bockius LLP, a Philadelphia-based law firm, beat MLB to the punch by registering In 1994, no one knew that URLs mattered: It took until 1998 for MLB to create its own site,, which took much longer to type than

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Originally published: August 27, 2015. Last Updated: August 27, 2015.