Minasian: MLB’s Ponle Acento campaign is a step in the right direction

From Isabelle Minasian at The Hardball Times on September 26, 2016, with mention of SABR member Anthony Salazar:

If you’re active on social media, which I’m going to assume you all are to some degree if you’re reading this piece, you may have noticed a new addition to the traditional red, blue, and white Major League Baseball logo.

In keeping with a new campaign, called “Ponle Acento,” MLB has taken the phrase to heart and put an accent on its own logo, to encourage players and fans to do the same.

“Ponle Acento” is a simple phrase for a simple initiative. Plainly translated it means to “put the accent on it,” and that is what this new campaign seeks to do; put accents and tildes on the backs of baseball players’ jerseys and, subsequently, encourage others who write about the sport, in a casual or professional manner, to do the same. It was the brainchild of LatinWorks, an Austin, Texas-based Latino advertising company, working in conjunction with MLB. The press release announcing the campaign noted that its mission is to “highlight the history and excellence of Latinos in MLB,” and that “Ponle Acento” is meant as “an inspiring call-to-action for Latinos to continue leaving their mark on and off the field in our communities.”

Read the full article here: http://www.hardballtimes.com/mlbs-ponle-acento-campaign-is-a-step-in-the-right-direction/

Originally published: September 26, 2016. Last Updated: September 26, 2016.