Radom: The birth of the Kansas City Royals’ logo

From SABR member Todd Radom at Radom Thoughts on October 17, 2014:

The Kansas City Royals’ crown logo looms high above Kaufman Stadium—standing more than 100″ feet tall—in the form of one of the most recognizable scoreboards in American professional sports. Royals fans, along with millions of baseball fans all over the world, will be constantly reminded of the team’s emblem next week as Kansas City hosts its first World Series in 29 years.

The visual identity of the Royals has remained remarkably consistent since the franchise played its first game in 1969. From the “KC” featured on team caps to the script lettering on the home uniforms, the look of the 2014 World Series Royals bears a very close resemblance to that of their ancestors of 45 years ago.

The task to create the team logo was assigned to Hallmark Cards, based in Kansas City since 1910. They assigned the job to 15 artists. Some of the submissions were predictable, some were progressive, and one in particular was just weird.

Read the full article here: http://toddradom.com/know-world-series-visuals-birth-royals-logo/

Originally published: October 17, 2014. Last Updated: October 17, 2014.