From SABR member Todd Radom at ToddRadom.com on October 24, 2017:
From the inception of the modern World Series through 1973, participating clubs created and printed their own individual game programs. These were designed to appeal to fans attending the game (as opposed to mail order or offsite retail sales) and the cover graphics were usually attention-getting and special. By today’s standards they were priced at a pretty elevated rate when compared to game tickets. A bleacher seat for the 1938 Fall Classic at Wrigley Field, for example, would have set you back $1.10 at the box office and a program to that game would have cost a quarter. That same bleacher ticket to the 2016 World Series at Wrigley retailed for $200 each, whereas the program went for a mere $15—I’ll leave it to you to figure out the math.
Colorfully eye-catching illustrations and inspired graphics ruled the roost from the late 1920s right up through the ’60s. Top notch illustrators were commissioned to flex their painterly muscles, and the results were often dazzling.
Read the full article here: https://www.toddradom.com/blog/2017/10/16/world-series-program-covers
Originally published: October 24, 2017. Last Updated: October 24, 2017.