Reifman: Topps Now card program enhances fan experience

From SABR member Alan Reifman at the SABR Baseball Cards Blog on December 12, 2016:

As Mark [Armour] wrote about in Entry 4 of his 10-part series on the Topps baseball-card monopoly, a breakthrough in card design – although not always executed well at first – was the introduction of action photography in 1971.

It took 45 years, but Topps found a way to enhance the experience of viewing action cards, by letting fans choose the specific plays they wanted to immortalize, and do so with quick turnaround from order to delivery.

In 2016, Topps began its “Now” program, allowing fans to order specially made cards capturing action images of noteworthy events on the diamond, generally no-hitters and important home-runs. The idea is that, once a significant (in some fans’ minds, at least) development occurs, customers have 24 hours to go online and purchase an action-shot card of the milestone (as long as Topps has decided to make one).

Read the full article here:

Originally published: December 13, 2016. Last Updated: December 13, 2016.