SABR logo

SABR unveils new logo

SABR’s place in the baseball community is unique: our groundbreaking historical research gives us keen insight into the game’s early origins and our deep connection with sabermetrics offers us a window into the innovative statistical analysis that has shaped the modern game.

As an organization, we’re always looking forward — to the next SABR event, to the next research journal or book, to new baseball friends and new insights that will enhance our love of the game. We’re also looking backwards — to our own four decades of tremendous growth and the strong influence that the history of the national pastime has played in all of our lives.

The new logo that we’re unveiling today — SABR’s first significant logo change in nearly 40 years — reflects our appreciation for baseball’s past, present, and future. It also reflects our own past, present, and future, from our founding as a small group of devoted “statistorians” in Cooperstown to our diverse, passionate 6,300-plus members around the world today.

Prepared by a leading brand identity designer, Jerry Kuyper, and recommended by a SABR Board-approved committee last fall, the new logo is engaging, distinctive, and meaningful to the wide range of interests that our members have, a visually striking image that highlights the vibrant role SABR now plays in the baseball community.

We’ve also freshened up the look of our website at today, incorporating our new logo throughout the site and enhancing the experience for mobile and tablet visitors. We hope you’ll take a spin around the website and check out the many great articles, resources, and benefits available to SABR members and all baseball fans online. If you haven’t visited in a while, SABR members can log in to our members-only area at using your e-mail address (username) and password.

It’s an exciting time for SABR and we’re proud to share this good news with you today. We hope you are as pleased with the new logo as we are, and we look forward to many memorable moments to come!

To learn more, visit


Originally published: January 25, 2016. Last Updated: January 25, 2016.