From Maury Brown at Forbes.com on November 19, 2019, with mention of SABR member Anthony Salazar:
By most accounts, Minor League Baseball’s marketing initiative Copa de la Diversión has been a rousing success. Having started in 2018 with 33 teams and grown to 72 teams in 2019, the program rebrands teams and hosts events that engage with Hispanic communities across the country. When the 2020 season gets underway, the campaign will add more teams to the mix, with the total number of clubs in excess of 90. The branding sees uniforms, caps, food and entertainment options that move beyond the scope of single “Hispanic Heritage” nights to something that spans multiple games throughout the season.
The names that teams switch to run the gamut. The Albuquerque Isotopes rebrand as the Mariachis de Nuevo México. The Fresno Grizzlies become the Fresno Lowriders. The Down East Wood Ducks will be the Avocados Luchadores de Down East. And the Brooklyn Cyclones switch to the Brooklyn Jefes.
One name, however, may not sit well with everyone in the Hispanic, Caribbean and Latin-American communities.
Read the full article here: https://www.forbes.com/sites/maurybrown/2019/11/18/given-atrocities-should-milb-use-conquistadores-name-as-part-of-hispanic-marketing-program/
Originally published: November 20, 2019. Last Updated: November 20, 2019.