Caputo: Uh-oh, it’s magic: The 2017 Winter Meetings logo

From Paul Caputo at on December 12, 2017:

Every December since 1901, executives, owners, general managers, scouts, hot dog vendors, and job seekers from Major League Baseball and Minor League Baseball’s collective 190 teams convene for four days for the sport’s Winter Meetings. The event has become a media extravaganza, culminating with the Rule 5 Draft, when the likes of Bobby Bonilla, Shane Victorino, and José Bautista go unprotected by their teams and get picked up by another.

The logo for the event almost always ties to the location—music themes when it’s held in Nashville, armadillos when it’s in Dallas, a race car theme in Indianapolis, etc. The 2017 meetings will be held in Orlando, which has hosted them before, most recently in 2010, featuring an alligator, and in 2013, which highlighted a palm tree.

This year, baseball’s higher-ups wanted to do something a little different, so they reached out to Brian Gundell, Principal and Creative Director of the eponymous Brian Gundell Graphic Design Co.

“They had kind of gone through all of the cliché Florida aesthetics, oranges, gators, swamp, all that good stuff,” he said. “Because it’s been going for so long, you can’t repeat yourself. They often repeat venue sites, so it’s a challenge coming up with new creative for a location that’s already been featured previously.”

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Originally published: December 12, 2017. Last Updated: December 12, 2017.