From SABR member Benjamin Hill at MiLB.com on December 15, 2016, on SABR member Todd Radom:
What makes a great sports logo?
“I personally look for balance and harmony,” said Todd Radom during an impromptu interview at last week’s Baseball Winter Meetings in National Harbor, Maryland. “What makes it successful is that the proportions and balance and use of negative space — I’m getting really wonky here — all that needs to work. You can’t have teeny tiny words and a large image embedded in the same thing. You generally cannot put a circle within a square. And also, usability — this is not a fine art. It’s generally a very collaborative process.”
Radom would know. Over his decades-long career as a graphic artist, he’s designed a wide variety of logos for the NFL and NBA. But his first love is baseball, and it’s within our national pastime — in both the Major and Minor Leagues — that he’s made the greatest impact.
Read the full article here: http://www.milb.com/news/article.jsp?ymd=20161215&content_id=211167906&fext=.jsp&vkey=news_milb
Originally published: December 15, 2016. Last Updated: December 15, 2016.