Prospects, Promotions and Playoff Races: Do They Bring Fans to Minor League Games?
ABSTRACT Minor league baseball has undergone a resurgence, exemplified by record-setting attendance and a growing number of new ballparks. Much research has focused on factors that drive attendance. Chief among those factors is promotions, with numerous studies showing that giveaways and sponsored off-the-field activities at games can increase gate receipts. The quality of the team […]
